IMImobile is a leading provider of software and services that enables organisations with the ability to harness network, device and channel capabilities to improve service delivery and customer engagement.
We will help you to reduce the cost and complexity of digital service delivery across IT, marketing and customer support, leading to better customer journeys and customer experience.
With deployments in 60 countries, processing billions of digital touch points per month, we are a trusted vendor to blue-chip businesses around the world.
MEFTV speaks to Alex Cambell, Director of Enterprise Sales at IMImobile and Shakeel Khan, Director of Virtual Customer Contact at Barclays about delivering richer, more secure messaging experiences using RCS (Rich Communication Services) during MWC 2019.
At Mobile World Congress in Barcelona this year, the IMImobile team showcased a number of RCS demos at the GSMA Innovation City as part of Google’s The Future of Operator Messaging stand, demonstrating the channel’s potential for customer service, marketing, operations, and improving real-time customer interactions.
Last week Facebook announced the launch of its bot platform for Messenger, opening up an API to allow developers to create bots so that people chat with organisations to get information, answer questions and transact.
This means that by combining AI and natural language processing, users will simply instruct messenger to transfer money to someone, order a cab or discuss movie showtimes – just like they were talking to a friend.
Mobile messaging is increasingly the cornerstone of business to consumer communications. Whether it’s to authenticate a user of a service, a notification or as part of a marketing push, messaging is often the mission critical part of a growing number of mobile consumer services.
There are however threats to the growth of messaging within the mobile ecosystem. Grey routes and SIM farms for example represent unregulated business to consumer lines of communication that could harm messaging’s long-term sustainability.