Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. It is a leader in Mobile & Digital Entertainment solutions, Digital Advertising, Gaming and Applications. With partnerships with over 400 content creators, Hungama has licensed worldwide exclusive digital rights to millions of music and video titles.
The company serves content to consumers in 47 countries across Mobile, Internet, IPTV, DTH services and Applications, and has more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 350 brands globally. Over the last 13 years, Hungama has won close to 100 international awards across Mobile Entertainment, Digital Advertising and Gaming.
Leader in Mobile & Digital Entertainment
Today Hungama Mobile is the leader in the Mobile Entertainment and Value Added Services (VAS). Since its inception, the business has built its expertise in Mobile Content, Mobile Marketing and Mobile Media. Its expertise lies in not only in a robust distribution network, but in market intelligence and product development for various genres of content. It powers close to 75% (circle dependent) of all mobile entertainment content in India.
Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Neeraj Roy CEO of Hungama…