Company Profile/

Focaccia, Amaral, Salvia, Pellon & Lamonica aims to practice law as a service of excellence and strategic significance to our clients.

Since its beginning, the high expertise, work methodology and close relationship with our clients and markets, are present in our philosophy, which assure fast responses and deep knowledge of the legal issues involving them.

To fulfill that purpose, we provide a highly capable, technically experienced team, ready to address our clients’ demands with speed and flexibility, making sure to work perfectly aligned, and highly committed.

Pursuing this guideline, we create solid and lasting relationships with the market, strengthening the ties with the clients and partners of Focaccia, Amaral e Salvia Advogados.

MEF Minute/

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules.

After the discussions held on the Data Privacy in LatAm Workshop that MEF promoted last month, it became clear that the online industry is evolving with more respect towards privacy, electing such value as a strategy asset that can differentiate business and who wins or not the digital customer of the twenty first century.

Self Regulating the Brazilian VAS Environment

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.

Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.

The WhatsApp nation

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

Mobile privacy and data protection in Brazil

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral e Salvia Advogados, here explores the latest developments in the arena of digital privacy in Brazil, taking an in-depth look at the sweeping legal and regulatory changes coming into force as 180 million internet users become increasingly aware of the value of their personal data and those who might seek to exploit it.