Calldorado is the global leader in call-based advertising technology.
At Calldorado we break down the two main barriers to growth in the app economy.
By offering our advertising SDK to app owners free of charge, with our patented technology, we enable them to generate revenue and put their app features into the spotlight with every call a user makes or receives.
We are headquartered in Copenhagen, but we are truly global.
Our customers are anywhere an Android app is being developed. That means everywhere.
By blending years of expertize as app developers with strong commercial know-how and focusing on user experience, we make apps fly.
It’s what we do best, and it works.
For all the impact of text and IM, people still talk on the phone. So is there a way to make money from voice with ads? Yes, says Calldorado’s Claudia Dreier-Poepperl. And operators are best placed to cash in…
What happened to voice?
People still speak to each other on the phone. But voice revenues have been on the decline for years. According to Statista, they peaked at $720bn in 2011.
2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.
Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.
But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…
Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the average app has less than a quarter of the use it once enjoyed or worse, becomes a zombie on the…