Company Profile/ is a division of Celerity Systems (Pty) Ltd. and was founded in 2000 along with its parent company. Its founders first began using SMS in 1997 to send weather updates to clients but soon realised the service had broader applications. provides application-to-person (A2P) messaging services to large and small businesses, public benefit organisations, and individuals. The company has a global market presence in more than 200 countries, including Europe, South Africa, the United Kingdom, and the United States of America.

You can download a PDF of the BulkSMS Company Fact Sheet here.

Our Vision

We enable the world to easily communicate short, relevant messages.

Our Strategy

We provide standard platforms to allow any client to quickly deploy any SMS service. This includes SMS competitions, SMS voting, SMS information services, SMS campaigns or SMS for customer relationship management.

Our Values

  • Integrity:We are accountable, honest and fair in all our interactions.
  • Tenacity:We persevere through difficulty, aware that better times lie ahead.
  • Openness:We are open to a diversity of ideas and opinions and are transparent in our actions.
  • Responsiveness:We are reliable, respectful and helpful to each other and our customers.
  • Freedom:We have the freedom to respond to our customer needs and industry trends in order to shape our future. We need profit to keep this freedom.