Company Profile/

In the era of mobile technology, collecting payments has emerged as a central and complex challenge.

Bango powers payment on the mobile web, providing users with a massively smooth payment experience.

Bango’s pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and maximizing the number of one-click payments.

Global leaders plugging into Bango include Amazon, Samsung, BlackBerry, Facebook, Mozilla, Google, Microsoft and major mobile brands including CNN and Cartoon Network.

Founded in 1999 and listed on The London Stock Exchange (AIM: BGO) in 2005, Bango’s payment platform is deployed with the world’s leading digital content platforms, including Google Play, Facebook, BlackBerry World, Windows Phone Store and Amazon.

Bango is growing rapidly and is increasingly vital to leading mobile brands, who back Bango’s vision to make a frictionless payment experience available to every mobile device user in the world.


MEF Minute/

Monumental days in app store gaming lead to record-shattering year

2016 was a huge year for mobile games and app stores that saw download and revenue figures hit record breaking numbers. Josh Spoelstra from MEF member Bango takes us through the highlights of landmark year for the apps ecosystem.

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped its toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves

MEF Connects Indonesia 2017 in pictures

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

Meffys 2016 Winner Profile: Innovation in Engagement – Bango Boost

Every year, direct carrier billing expands across more regions, stores and operators. The channel brings a payment option to millions of people who don’t have – or don’t wish to use – a card. Bango’s Boost tool uses analytics to help operators maximise these revenues. It’s the Meffys 2016 winner for Innovation in Engagement…

Bango has been a pioneer of carrier billing for nearly two decades. When it launched, the only option was the reverse-billed text message. Today, the process is immeasurably more efficient. Users can pay in a well-designed interface using one click.

The top 20 mobile payments stories of 2016: 20 to 11

Chat bots, selfie-pay, Chinese expansion, loads of M&A and a few high profile failures. 2016 was a big year for the mobile payments space. Here, MEF looks back at the top 20 stories of the last 12 months – starting with 20 to 11…

Mobile payment is normal now – depending as ever on how you define mobile payments. Nearly everyone with a smartphone (and that’s nearly everyone) has bought something from a site or an app on their device.
And every year, they do more of this. Indeed, mobile commerce is now more or less level with desktop commerce. But in-store payment? Scanning or tapping a phone to pay? That’s still far from mainstream.

Meffys finalists 2016: Innovation in Engagement

It’s finally here! As we head into MEF London Week, the Meffys final, supported by Mozilla & BiP, is fast approaching (December 1st, still time to get your tickets!) we are taking a look at the finalists in the nine different categories.
The new Innovation in Engagement category focuses on companies providing technology, services, or experiences that increase spark the user’s imagination and increases their mobile engagement. These are new, innovative direct to consumer offerings, encompassing everything from Virtual Reality, AI, and location based services to social sharing and promotional offers. Here are the finalists:

Here are your Meffys 2016 finalists

The wait is over! The results are in from the independent international judging panel and with record entries from across 30 countries we’re delighted to unveil the finalists of the 13th annual Meffys.

This year’s nine award categories recognise the innovations and achievements of the companies helping drive innovation and advance consumer adoption in the mobile ecosystem. From IoT, mHealth & Fintech to outstanding technology & uses cases for engagement, mobile-first markets and social impact as well as excellence in MEF’s initiative-focussed fields, content, mobile messaging and consumer trust the Meffys celebrate the companies enabling an ever-expanding ecosystem.

10 things you need to know about India’s mobile market

MEF Member Bango takes a deep dive into the Indian mobile ecosystem, discovering a thriving, dynamic market. Here Josh Spoelstra shares 10 top tips to understanding mobile in India.

New data from GSMA states that India will be the fastest growing mobile market in the world between now and the year 2020. India is home to 20% of all mobile phone subscribers with a further half a billion new smartphone users expected in the next 3 years.

What is fueling the carrier billing market?

Worldwide app store revenues were over $40bn in 2015, according to Statista, a figure that is forecast to increase to just over $100bn in 2020. Whilst carrier billing was responsible for just $3bn of this content in 2015, this figure is forecast to sky-rocket to more than $30bn by 2020.

Here, Sukey Miller VP of Marketing at MEF member, Bango, discusses the current state of the carrier billing market, which content categories dominate, and the influencing factors that will lead to growth of more than 10 times the current market value by 2020.

Finalists announced for the West Africa Mobile Awards

The finalists for the 2016 West African Mobile Awards have been announced with a shortlist featuring the region’s leading mobile tech companies. The annual awards attracted submissions from 10 countries across 3 continents, and were chosen by an independent panel of international judges.

MEF meets the members @MWC 2016

Every year at MWC in Barcelona, we speak to as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. Meet three more companies from our diverse global membership; Unwire, MDeC and Bango.

Payment will be everything – everything must be able to pay

MEF Member Bango share their insights on this year’s Mobile World Congress, where over 100,000 attendees descended on Barcelona to sample the latest developments in mobile Tech.
VP of Product Marketing Andy Bovingdon gives us his thoughts on the show and check out an interview with CEO Ray Anderson from their booth on the MWC show-floor.

Value added services in Asia-Pacific: part 2

Asia-Pacific is widely acknowledged as one of the largest and fastest growing markets for mobile value-added services (VAS) in the world. As a region it is mobile first and as such represents a major opportunity for the service providers.

Insights into Indonesia’s blossoming app store market

The Indonesian mobile market is growing fast. Fuelled by a young, mobile savvy population, average data consumption is amongst the highest per user in the world. Here, Josh Spoelstra from Bango’s marketing team explores why that is the case.

10 things you need to know about carrier billing

Identified as one MEF’s “10 Key Mobile Trends for 2015”, carrier billing is a major driver behind the global growth in digital content sales. Carrier billing enables consumers to buy apps, games, music and other content by charging the cost to their mobile bill, in one or more taps. Here, Richard Leyland, VP Marketing with MEF Member Bango shares the 10 things you need to know. 1) It’s happening now Where many...

Value added services in Asia-Pacific: part 1

The mobile value added services market is pegged to grow to a value of more than $7oo billion worldwide by 2020, and its the Asia-Pacific region that is the largest and fastest growing global region.

In this first part of two-part special insights article on VAS in the Asia-Pacific region, MEF Minute caught up with MEF Asia board directors, Paul Palmer, VP APAC, Customer and Market Operations, F-Secure and Trevor Goldberg, VP Business Development, MNOs at Bango to ask them about the trends and levers that are underpinning this growth and where the opportunities exist

Industry views: mobile money predictions for 2016

2015 has seen some landmark announcements around mobile money.

Proximity payments from Google, Apple and Samsung are slowly taking off, direct operator billing is increasingly popular as an app store (and in-app) payment channel option and growth markets continue to realise economic and social benefits from people transacting via their mobile device. We asked members of MEF’s Mobile Money Working Group to give us their predictions on these and other mobile money topics for 2016.


In the run up to this year’s Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Engagement and Monetisation, recognising the mobile technologies that help bring the mobile consumer closer to the brands and services that are helping to drive the mobile economy…

Industry Views: the NFC payments opportunity

Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries.  The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66% have carried out a transaction. In tandem this year has seen the launch of Samsung Pay and more recently Android...

Carrier Billing: The Price is Right…

Andy Bovingdon VP of Product Marketing at Bango, discusses pricing strategies for app developers considering carrier billing as a payment mechanism, and shares some invaluable learnings based on data and trends from their popular payment platform, to help maximise your app sales. Carrier billing – charging a digital purchase to the phone bill – makes consumers five times more likely to complete an app store purchase than if they used a...

10 things you need to know about carrier billing

Identified as one MEF’s “10 Key Mobile Trends for 2015”, carrier billing is a major driver behind the global growth in digital content sales. Carrier billing enables consumers to buy apps, games, music and other content by charging the cost to their mobile bill, in one or more taps. Here, Richard Leyland, VP Marketing with MEF Member Bango shares the 10 things you need to know. 1) It’s happening now Where many...

Guest Blog: PSMS and the rise of “Bogus Operator Billing”

Payments platform provider and MEF Member Bango recently issued a white paper to launch their campaign against premium rate billing mechanisms being passed off as direct carrier billing. Here, Richard Leyland, VP of Marketing Communications, explains the difference between the payment mechanisms, and why they're calling for an end to so-called Bogus Operator Billing. Direct Operator Billing (DOB) is “the world’s most popular mobile payment method”. DOB (or Direct Carrier Billing – DCB -...