MEF’s MWC18 messaging session: seven big questions wrestled

| Featured Post, MWC18, Workshop | No Comments
RCS. GDPR. OTT. CPaaS. So many acronyms! So much to discuss! At MWC last month, four of enterprise messaging’s deepest thinkers came together to debate the market’s biggest challenges. Here’s what they said. The audience arrived at MEF’s Future of Messaging panel session at MWC with the latest RCS update…

A2P SMS data you can finally use for accurate business modelling

| Analytics | No Comments
Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…

On Device Research insight: the rise and rise of rewarded mobile video ads

| Analytics, Featured Post, Video | No Comments
Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Game of Phones, Deloitte’s African consumer survey

| Analytics, Featured Post, MEF Africa | No Comments
Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…

Member Interview: Routemobile

| Featured Post, Interview, Messaging | No Comments
MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…

Member Interview: Sundi Sundaresh, Cinarra

| Featured Post, Interview, Messaging | No Comments
MEFTV speaks to Sundi Sundaresh, President & CEO of Cinarra who among other things discussed the challenges of handling consumer’s personal data responsibly – we asked how the landscape has changed for businesses in light of new regulation such as GDPR: “Interestingly the landscape hasn’t changed for us very much,…

RCS traffic to grow 290% annually by 2023

| Featured Post, Messaging | No Comments
A new study from Juniper Research claims rich communications suite (RCS) traffic will have an average annual growth of 290% over the next four years. The new Juniper Research – A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023 – forecast that the rich media interactivity of RCS would make…

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…

Executive Insights: Oscar Gallego, Global Head of Smart Communication & Security, Vodafone

| Executive Insights | No Comments
Is RCS the future of enterprise messaging? Can it stay free of spam? And why is messaging the best option for workplace collaboration? Oscar Gallego, Global Head of Smart Communication & Security at Vodafone, shares his views.

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Executive Insights: Sven Sziedat, T-Systems International

| Executive Insights, Featured Post, Messaging | No Comments
Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

Executive Insights: Raul Castanon-Martinez, 451 Research

| Executive Insights, Featured Post, Messaging | No Comments
Most enterprises still allow their employees to use insecure messaging apps to exchange private data. And even when they mandate more secure alternatives, workers often bypass them. Why is this? Raul Castanon-Martinez, Senior Analyst – Workforce Collaboration, 451 Research, shares his insights in this exclusive Future of Messaging series video…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

The 10 Disruptive Digital Business Models For Health Insurers

| 10 things | No Comments
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

10 digital marketing campaign stats you probably didn’t know

| 10 things, Featured Post | No Comments
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Digital Consent, Personal Data | No Comments
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

Government vs Surveillance Capitalism – Which do people need to worry about?

| Featured Post, Privacy | No Comments
Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…

MEF at MWC19: Digital privacy and the ‘grand awakening’

| Featured Post, MEF Webinars, Privacy | One Comment
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Webinars, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

| Featured Post, Insights Directory Report, Privacy | No Comments
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | No Comments
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

Member Interview: SAP Digital Interconnect

| Featured Post, Interview, MEFTV | No Comments
MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

Member Interview: IMImobile & Barclays talk RCS

| Featured Post, Interview, MEFTV, Messaging | No Comments
MEFTV speaks to Alex Cambell, Director of Enterprise Sales at IMImobile and Shakeel Khan, Director of Virtual Customer Contact at Barclays about delivering richer, more secure messaging experiences using RCS (Rich Communication Services) during MWC 2019. At Mobile World Congress in Barcelona this year, the IMImobile team showcased a number…

Member Interview: mGage

| Featured Post, Interview, MEF @ MWC, MEFTV | No Comments
MEFTV speaks to Nick Millward, VP Europe for mobile engagement specialists mGage during MWC 2019, where he explains their view on mobile messaging and especially how RCS may impact the future of messaging. He talks about how mGage believes in RCS messaging and that they as a business are heavily…

Member Interview – Freenet Digital

| Featured Post, Interview, MEF @ MWC, MEFTV | No Comments
MEFTV speaks to Thomas Kothuis, CEO of mobile entertainment specialist freenet digital during MWC 2019, where he explains the history of the company and what is new in the mobile entertainment and digital subscription space. “We are very much focused on the vene B2B product line – we have realised…

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Consumers are embracing messaging in all its forms and in the enterprise space its areas such as two-factor authentication, notification and marketing that are driving the market. It’s also an unfortunate fact that with any significant form of digital interaction, fraudsters seek to exploit consumers with sharp practices. MEF's recent…
October 31, 2019

Global Mobile news round-up, June 14th

Find out the week’s top mobile stories from around the world.This week...  Facebook launches app that will pay users for their data, European mobile traffic mysteriously routed through China for two hours, 5G sign-ups outpace 4G’s launch in South Korea and much more.
June 14, 2019
OpinionPersonal Data

A Year of GDPR: Looking Back & To The Future

Michael Becker, co-author of the MEF consumer Trust Report reflects on the first year of the GDPR and takes a detailed look at the impact it has had across the ecosystem globally. May 25th marked the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on…
June 13, 2019
Syntonic co-founders Gary Greenbaum and Rahul AgarwalInterview

Member Interview: Syntonic

MEFTV speaks to Syntonic co-founders Gary Greenbaum and Rahul Agarwal about getting carriers into the app economy, and their three new carrier services they announced at this year’s Mobile World Congress. “Mobile carriers are not participating in the ‘app-economy’, which is about twice the size of the mobile data business…
June 12, 2019
Member News Round-up

MEF Member news round up, June 10th

Get the latest news, interviews, articles and announcements from MEF Members across the mobile ecosystem globally in this weekly review of Member activity… African mobile network service provider Flickswitch has partnered with BICS to push IoT deployment in Africa.
June 10, 2019

Global Mobile News Roundup, June 7th

Find out the week’s top mobile stories from around the world. This week.. Google confirms backdoor came preinstalled on Android devices, China gives green light for local 5G rollout, time spent with mobile in US now exceeds TV and much more… Criminals in 2017 managed to get an advanced backdoor…
June 7, 2019

Interview: The state of the App Economy

MEFTV speaks to James Cooper, Director of the App Promotion Summit events series, set to return to New York next month. We asked James to explain the current state of the mobile app economy and why he believes they are still central to the future of the mobile ecosystem.
June 6, 2019
Internet of ThingsOpinion

Great IoT technologies, slow IoT deployments

Angel Dobardziev, Director at independent research consultancy WhiteBridge Insight, shares his key takeaways from IoT World and what the exhibition and debates on the show tell us about the future of the IoT space. The recent IoT World event in Silicon Valley was very insightful. The IoT enabling technologies we…
June 5, 2019
Personal Data

Strong Customer Authentication for PSD2 in the EU: Implementation

William Dudley, mobile evangelist and strategist for SAP Mobile Services: Industry & LoB Products concludes his discussion of Strong Customer Authentication in the EU. We’ve reached the third and final installment of this series. In the first installment, we introduced the European Union’s European Banking Authority (or EBA) directive called…
June 4, 2019

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