Category

Messaging

Featured PostInterviewMessaging

Member Interview: Routemobile

MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…
May 15, 2019
Featured PostInterviewMessaging

Member Interview: Sundi Sundaresh, Cinarra

MEFTV speaks to Sundi Sundaresh, President & CEO of Cinarra who among other things discussed the challenges of handling consumer’s personal data responsibly – we asked how the landscape has changed for businesses in light of new regulation such as GDPR: “Interestingly the landscape hasn’t changed for us very much,…
May 8, 2019
Featured PostMessaging

RCS traffic to grow 290% annually by 2023

A new study from Juniper Research claims rich communications suite (RCS) traffic will have an average annual growth of 290% over the next four years. The new Juniper Research – A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023 – forecast that the rich media interactivity of RCS would make…
May 7, 2019
Featured PostInterviewMessaging

Adding Value to the SMS Conversation

Ira Cohen, VP of Business Development and Marketing, MMDSmart outlines how SMS is sorely underused by many marketing managers and agencies, and how the industry needs to reemephasise its immense value if new technologies like RCS are going to thrive. There’s a disturbing trend going on in the digital marketing…
May 1, 2019
Featured PostInterviewMEFTVMessaging

Member Interview: IMImobile & Barclays talk RCS

MEFTV speaks to Alex Cambell, Director of Enterprise Sales at IMImobile and Shakeel Khan, Director of Virtual Customer Contact at Barclays about delivering richer, more secure messaging experiences using RCS (Rich Communication Services) during MWC 2019. At Mobile World Congress in Barcelona this year, the IMImobile team showcased a number…
April 24, 2019
Featured PostMessaging

The security of SMS One Time Password

Lee Suker from XConnect explains the vulnerabilities of SMS ‘One Time Passwords’ (OTP) that enable a wide variety of use cases from signing up to new Internet services to confirming financial transactions. The battle for security is a constant one, and must be fought effectively. Operators and the mobile ecosystem…
April 18, 2019

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